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Tuesday, 18 December 2012

Bring your own packaging: Revolution or fad?

BRING YOUR OWN PACKAGING!!


 As consumers increasingly look for economical ways to live, and gravitate towards unique retail experiences, "bring your own packaging" (BYOP) has gone from kooky concept to a credible retail business model. For many brands, the idea of BYOP is a hugely disruptive one - with a perception of creating less brand awareness, and involving considerable supply change disturbance.
Read Full story  from packaging digest  here............. Bring your own packaging: Revolution or fad?:

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